LOS ANGELES (Hollywood Reporter) – Before the fourth season of Fox’s “24” kicks off on Jan. 9, fans will get a chance to save Las Vegas from nuclear annihilation.
That’s the premise of a free online game that the network added to its Web site to help build anticipation for the two-hour premiere of the Golden Globe-nominated show.
In “24: Countdown,” players assume the role of a CTU (Counter Terrorist Unit) agent, similar to Kiefer Sutherland’s character, Jack Bauer. The challenge involves three increasingly difficult chase sequences. Each mission takes about three minutes, and the average player will need two or three tries per level. The game, at http://www.fox.com/24, goes live Wednesday.
“It’s a way to reach an audience that may not be as accepting of other ways to receive an advertisement, it increases stickiness by giving people a reason to stay on the site and it reinforces the fan base’s interest in the program,” said Carolyn Gray, Fox Broadcasting vp Internet marketing. “But our aim right now is to get people to the premiere.”
The upcoming season of “24” premieres at 9 p.m. ET/PT. The two-hour episode will air again Jan. 10. It then begins its regular Monday night run Jan. 17.
Source: Reuters