Milan Cheylov promotes wives book on ’24’ billboard

I thought this was a pretty cute story and a creative way one of the directors worked around 24‘s limited budget.

What’s better than a book trailer, print advertising, billboards, or television spots for your book? One lucky writer landed a gigantic billboard on the set of the hit television show 24–exposing her book to millions of viewers during one of the final episodes of the popular action series.

Author Lori Lansens has a new book entitled The Wife’s Tale, and her supportive husband happens to be a producer on 24.

While planning a shot for tonight’s episode, her husband needed to block out a few pesky palm trees. Instead of expensive special effects work, he had the art department build a billboard for his wife’s book to cover up the trees–in the photo above, you can see their handiwork.

After the jump, check out a photo of a shadowy Kiefer Sutherland perched on a car roof, blasting a machine gun in the general direction of the billboard–a bullet-ridden piece of brilliant book publicity for a book with “sharp humour and delicate grace.”

Source: GalleyCat