Chrysler is the “official auto sponsor” of 24: Live Another Day but until now that hasn’t really amounted to much. Their all-new Chrysler 200 flagship vehicle has appeared in several episodes of the show as President Heller’s ride, but tomorrow will up the ante with a “fully-integrated” episode.
The ad will be followed by an entire campaign for the 200, including the Chrysler brand as the exclusive auto partner of “24: Live Another Day” on Fox.
The “24” collaboration will include an in-show integration on Monday, June 9; media exclusivity in key episodes; and season-long placement of the all-new 2015 Chrysler 200; as well as customized digital content and experiences; social media activations; and co-branded marketing.
What this essentially means is that you can expect a car chase with Jack Bauer maneuvering through traffic and lots of close-ups of the Chrysler logo. Check out the 24: Live Another Day Episode 7 Promo for a sneak peek of the car action.
Past sponsorship deals on the series included Ford (Seasons 2-6) and then Hyundai (Season 7). Toyota sponsored both the 24 Season 5 Prequel and the 24 Season 6 Prequel which were essentially extended car commercials. Hopefully tomorrows episode is a little more subtle than those.
9 Comments
Comments ClosedJack
June 8, 2014 at 9:44 pmhttps://www.youtube.com/watch?v=YEY86eRHmLY
The parody bit is a bit silly though.
Daniel Shaw
June 9, 2014 at 2:39 amOMFG 24 FTW
June 9, 2014 at 9:50 pmTrevor
June 10, 2014 at 10:33 am24 Spoilers
June 10, 2014 at 11:26 amI didn’t feel that it detracted from the episode or anything though. There was enough things happening in those scenes (Jack swerving through traffic and dodging pedestrians) that it didn’t feel like a blatant car commercial.
Trevor
June 10, 2014 at 11:42 amUnless I was just too into it to notice, that scene was exhilarating.
24fan24
June 10, 2014 at 4:04 pmTrevor
June 10, 2014 at 10:35 pmGraeme
June 28, 2014 at 10:52 amWhere the hell is Bauer meant to have got a fancy LHD vehicle from in London anyway? Hertz? I don’t think so!
I had never seen a Chrysler 200 before, since it is not sold in the UK, even with the steering wheel on the wrong side (like the 300 used to be before they started official imports).
I saw what I thought looked like Chrysler badges, but I thought I must be mistaken since it didn’t look (and definitely didn’t sound) like any Chrysler I had ever encountered.
Until I went to the net, I concluded it must be a new version of the Vauxhall VXR (ie Holden HSV import) with weird badges!